October 17


Growing Your Company: 7 Tips for Recruiting Real Estate Agents

By Brent Porter

October 17, 2018

recruiting real estate agents

One of the biggest challenges you’ll face when you own a real estate company doesn’t have anything to do with helping people buy or sell homes.

Instead, it involves recruiting real estate agents to work for your company and, more importantly, getting them to stick around. Your real estate company isn’t going to be successful if you don’t have the right people working on your behalf.

Many real estate company owners assume that offering attractive commission splits is the only way to entice real estate agents to work for them. And while that’s at least partially true, there are other ways to convince agents to come on board with you.

Here are 7 tips for recruiting real estate agents and growing your company.

1. Establish an Excellent Culture Within Your Real Estate Company’s Main Office

Before you start actively recruiting real estate agents to work for your company, make sure the people you already have working for you enjoy the culture you’ve established.

The real estate agents who work under your roof should enjoy coming to work each and every day. If they don’t, there’s a good chance that others who come to work for you won’t like it either.

Speak with your team about what you could be doing to make their jobs better. This will allow you to see the things you need to change to attract more talent to your office.

Word will spread quickly when you put the happiness of your real estate agents above your profits. More people will seek you out when they know they can expect good things from your company’s culture.

2. Host Monthly Happy Hours for Real Estate Agents in Your Area

Most real estate agents spend their days schmoozing with clients. They’re constantly looking to keep their clients happy at all costs.

Allow the real estate agents in your area to let loose for a few hours every month by hosting a happy hour in your office. Bring in food and drinks and allow everyone in your local real estate market to spend time talking to one another instead of talking to clients.

This will give you an opportunity to meet with real estate agents you might not meet otherwise. It’ll also allow you to show agents what your real estate company is all about.

This will bode well for you in the future if you choose to try recruiting real estate agents to work in your office.

3. Make an Effort to Connect with Local Real Estate Agents on Social Media

In order to run a successful real estate company, you need to have a strong social media presence. It’s important to use Facebook, Twitter, Instagram, and more to connect with potential clients.

It’s also important to use the various social media platforms to connect with other local real estate agents. You’ll be able to see how they market themselves on social media and get a taste for what they might bring to the table if you ever decide to hire them.

Additionally, you’ll be able to form a real connection and familiarity with them. That’ll prove to be important in the event that you try to hire them someday.

4. Build Your Real Estate Company’s Brand up Online

Do people in your community know about your real estate company and what you’re all about?

If not, it’s time to change that. Real estate agents aren’t going to want to come and work for a no-name real estate company. They want to know that you have a good reputation in the community and that people are familiar with your brand.

You can build your company’s brand up by establishing yourself online. Do this by:

  • Creating a professional website that highlights your real estate agents and your services
  • Improving your search engine optimization
  • Setting up social media accounts for your company and your real estate agents
  • Advertising your real estate agent company through pay-per-click programs and other marketing campaigns
  • And more!

Your goal should be to build awareness around your brand so that people say, “Yeah, I know that company, they’re awesome,” when you’re recruiting real estate agents.

5. Tell Real Estate Agents What Sets Your Company Apart from Others

If you’re actively recruiting real estate agents right now, try not to follow the usual script that real estate companies tend to follow when talking to agents.

Don’t just make an attempt to sell agents on how much money they can make working with you. Rather than going that route, sell them on the things that make your company different than all the rest.

Maybe you’re committed to taking a high-tech approach to buying and selling homes. Or maybe you offer advanced training opportunities to younger real estate agents.

Whatever the case may be, there should be a long list of things that set your company apart. Use them to your advantage when talking to real estate agents.

6. Create a Pool of Real Estate Agents That You Can Pick from Later

Far too many real estate companies only focus on recruiting real estate agents when an agent leaves suddenly or they find themselves in a bind. Avoid doing this!

Recruit both new agents and seasoned veterans at almost all times so that you have a pool of interested candidates who can step up at a moment’s notice. The last thing you want to do is be forced to go with an unqualified candidate simply because they’re your only option.

7. Pay the Real Estate Agents Who Work for You Fairly

We know we’ve told you that you should focus on more than just money when recruiting real estate agents several times now. And you should.

But don’t lose sight of the fact that you’re going to have trouble attracting real estate agents to work for you if you don’t offer reasonable commission splits. Pay the people who work for you a fair salary, and you’ll never have a problem finding people to fill available positions.

Make Recruiting Real Estate Agents More of a Priority Today

Recruiting real estate agents is a neverending job for those who branch out and start their own real estate brokerage. But that doesn’t mean it has to be a daunting task.

Look at recruiting agents as an opportunity for you to continuously improve your business. You’ll be able to build up your business name by bringing the best possible candidates in to work for you.

Check out our blog for more tips on running a successful real estate company.

Brent Porter

About the author

Brent Porter brings a decade of extensive knowledge of the real estate industry across the real estate life cycle. He began his career with C-III Asset Management, formerly ARCAP, where he managed distressed CMBS debt and spearheaded loan workout strategies by means of modifications, bankruptcy, or foreclosure. While at C-III, he participated in the largest B-piece CMBS buy-out in the nation. He later transitioned to Hudson Americas Real Estate LLC, a global affiliate of Private Equity firm Lone Star Funds. There, he served as North America-Asset Manager where he was responsible for operational value-add and monetization of +100MM in distressed CRE assets including multi-family, office, and retail properties across the country and was promoted to Vice President. Most recently, he held the position of Director of Asset Management at Invitation Homes, an affiliate of Blackstone. While at Invitation Homes, he developed the platform necessary to purchase, rehab, and operate $10B in single-family real estate assets. He also brought the first single-family rental backed securitization to market, and helped to consolidate the SFR market under Invitation Homes

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